We are a story of two families coming together to heal, form a lifelong friendship, and join together with a mission to help make people healthier. We believe God wants His people to be healthy and He has given us the ability, platform, and drive to help others achieve this.
We are the PenaVegas—a family of six, raising our three amazing kids in Franklin, Tennessee, while always holding our fourth child, Indy, close in our hearts. She may not be here with us physically, but she is forever a part of our family and our story. Our lives are filled with faith, family, and a passion for living well. But our journey to health wasn’t always easy.
It all started after a series of major health scares—both in our own lives and in the lives of people we love. After countless hospital visits and doctor appointments with no real answers, we felt lost. How could there be no solutions to what we were experiencing?
That frustration led us down an unexpected path, searching for alternative ways to heal. Through prayer and persistence, we discovered just how much the things we put into and on our bodies impact our overall health. We also found an approach to wellness that focuses on getting to the root of the problem, not just treating symptoms. Meeting the Lebowitz family was nothing short of life-changing—it was truly an answer to prayer.
Once we experienced firsthand the power of natural healing and the incredible tools God has given us, we couldn’t keep it to ourselves. We knew we had to share what we had learned. That passion for clean, holistic health only grew as we met more people with stories like ours.
So when Michael and Noah approached us about creating a multivitamin for people who believe in real, no-compromise health, it was an easy yes! From the start, our mission was simple:
“How do we create the cleanest multivitamin on the market?”
No fillers. No junk. Just pure, high-quality ingredients designed to fuel your body the way it was meant to be.
We’re so excited for you to join us on this journey and make your body GÜD!
Dr. Michael Lebowitz
Hello,
I am Dr Michael Lebowitz, one of 4 owners of our family-run business. Late last year I awoke one morn
ing and felt in my heart it was time to make a multivitamin as I knew I could make a higher quality one than others that are available. I have had a chiropractic nutrition-based practice for 45 years and have taught nutrition to physicians since 1987.
While spending 15 years working with Thorne Research in product development, quality control, and marketing, I learned much about quality, fillers and binders, etc. which are used in most products. If one has not had a class on how to read a label, it is hard for the average person to tell a great vitamin from a mediocre one.
About 15 years ago I co-founded Supreme Nutrition Products, an herbal supplement company used by thousands of physicians worldwide.
After getting the idea to do a multivitamin, I consulted with my son who I work with, Dr. Noah Lebowitz, and he enthusiastically endorsed the idea. We both wanted to get another family onboard who has a passion for health, talented in product design and primarily folks of high integrity. Our good friends, Carlos and Alexa were the perfect match. Their passion for God, for health, and for helping others is unparallel.
We agreed not to cut corners quality wise, even if it increased the cost, and to donate 10% of our profit to worthy charities that we support.
Dr. Michael Lebowitz
My name is Dr. Noah Lebowitz. My childhood wasn’t exactly like your normal child growing up. I look back on 
family photos of growing up where my parents would feed me salad for breakfast. Or for cakes/treats my mom would grind flour using organic wheat/spelt berries and use honey or maple syrup as the sweetener. God made our food and our water to be highly nutritious. Unfortunately, the food we eat nowadays is nowhere near as nutrient dense as it used to be. Also, exposures to chemicals and other toxins in the environment, imbalances in your gut microbiome, etc. impede proper absorption even more so.
My wife Hannah and I are blessed with 3 young children. We strive to optimize feeding them nutrient rich meals and optimize gut health to increase nutrient absorption. In today's society it can be hard to always get enough nutrient dense rich food, especially when life gets busy.
I honestly get saddened, and disgusted, looking at the ingredients in vitamins for sale on the market. Inactive cheap forms of vitamins that don’t get utilized to save money in production. Adding fillers and binders that cut costs in production but increase inflammation in your body as well as decrease absorption. In my opinion, may of these cause more harm than good.
I want people to live a healthy, happy, and fulfilled life. I don’t want people to live a life of being unhealthy, and by starting GÜD THINGS, I hope to be able to help people live a healthier life as God intended.
In addition to working with clients to restore health, I run the herbal supplement company, Supreme Nutrition Products. We focus on providing the highest quality herbal products and are used in the doctors offices of thousands of doctors in the USA. My dad and I aim to provide the highest quality in GUD THINGS in a similar way to what we have done in Supreme Nutrition Products.